Advanced Facebook Advertising Tips to Improve Your Campaigns
Mastering your Facebook Targeting Strategy allows you to appear in front of very specific and often motivated segments of your audience on the web, where Americans religiously spend an average of 40 minutes of their day.
If you are already advertising on Facebook, but want to improve your game, we will provide you with coverage. In this guide, we’ll tell you about some important tips for fine-tuning your ads for maximum reach and interest.
Lookalike Audiences
Lookalike Audiences are small and focused, so you can quickly exhaust them. Similar audiences are Facebook’s decision — all you do is give the platform an audience that works for you, they go out and find similar (also similar) people and embed them into the audience.
You can choose the size of your audience from 1% to 10% of your user audience. Starting with 1% of the same audience, you will get the closest match to what you are looking for. Once you start to scale you can start testing 2% all the way to 10% match
Facebook Carousel Ads
Carousel ads are tailor-made for displaying multiple e-commerce products (or multiple parts of the same product) in a single, swipe-able ad.
Carousel ads give advertisers the ability to display up to 10 images or videos — with 10 different CTAs — in one ad, and link to different landing pages from each panel of the Carousel. They’re effective on both desktop and mobile, and are available for most Facebook ad objectives — so if you’re not shooting for online sales, don’t feel like your hands are tied.
Audience insight
The “Audience Insights” feature is perfect for helping me get a detailed snapshot of my audience so I can cater to them more efficiently and create relevant content based around their interests.
Understanding your audience is a powerful technique that can significantly improve your campaigns. This includes getting useful information about your audience. This includes their age, gender, education, lifestyle and career. Such information is useful when targeting your ads.
The Audience Insights control panel consists of two sections. In the left column, you select the target audience characteristics. The right side of the page shows graphs and charts related to your audience, including a comparison with the general audience of everyone using Facebook.
Life Events Targeting
Certain types of business or campaigns are based on selling to people experiencing certain major life events. For example, funeral homes obviously want to communicate with people who are planning a funeral, are terminally ill or have lost/lost a loved one. Moving services want to be in front of you if you have just purchased a new home or apartment. Wedding photographers are focused on people who are engaged.
Facebook has almost all possible options for targeting life events, as we try to publish them on our dates.
The Life Events parameter is unique in that you can choose to target people at specific intervals of time after the change.
Improve your deadlines
Most people will post their ads throughout the day. Although this is not a bad practice, it is mediocre. The disadvantage of this strategy is that there is massive competition throughout the day, and therefore so many advertisements are published. Fortunately, you can increase your chances by placing an ad from 22:00 until midnight local time.
Conclusion
I think that nowadays, Facebook is overlooked because it has become an older person on social networks. By this I mean that new, more sexual networks always appear. But Facebook is not going anywhere anytime soon. By going beyond the basics and swimming into the deep end, you can find some real potential for high-quality leads
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