Difference Between Facebook Ads and Google Ads
It is a very common question for every Marketer to know the differences between Facebook ads and Google AdWords and when to use it. Keep reading to learn all about Advertising | PPC Advertising.
Facebook Ads and Google AdWords both provide businesses with fantastic opportunities to reach more people and increase leads. Most advertisers spend money on at least one of these platforms. Success varies and depends on many factors. Facebook ads are considered paid social; Ads are displayed in users’ social media feeds. Google ads, however, are search ads that are displayed in Google’s search results. Both platforms have billions of users and large-scale data sets that help companies get their ads in front of their ideal customers.
Google performs more than 40,000 search queries every second, which translates to over 3.5 billion searches per day, while Facebook is the world’s largest online social network, with more than 1.6 billion monthly active users.
So, when it comes to Google ads vs. Google ads, which platform is better?
Both are great, and yes one can be better than the other depending on your business, your audience, and your goals. Let’s take a look, shall we?
Here’s how to make the right choice for your business.
When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.
What are Google Ads?
Google AdWords is the largest and most popular PPC advertising platform in the world. AdWords is widely used, synonymous with the term “paid search”. Google has optimized its platform well to deliver the best results to its users and its advertisers.
It offers two types of advertising: search network (search advertising) and display network advertising. The good news is that both of these ad networks are equally powerful and have their purpose.
Google is the world’s largest search engine. Bing and those other ones are a distant second, third, and fourth.
Paid search focuses on the targeting of keywords and the use of text-based ads. Advertisers using AdWords bidding on AdWords — specific terms and phrases are included in search queries entered by Google users — in the hope that their ads will be shown along with search results for these queries.
What are Facebook Ads?
Facebook advertising is a great way to generate awareness and interest in your product. If people don’t know about your existence, they may not be interested in what you have to sell and they won’t search for your product or brand.
Facebook has more than two billion monthly active users. You can find almost any target or niche market on the platform.
On the other hand, Facebook is more like a cold-selling approach. They are on Facebook to connect with their friends and family. Therefore, you have to get their attention and encourage them to take action like buying or signing up. It is a bit more work to sell to those who are not selling.
Facebook has become a highly competitive and potentially attractive element of the digital advertising strategies of many businesses.
Facebook Advertising vs. Google AdWords: Target Distinction
Both Facebook and Google have a large audience of active users that you can target with ads. But Facebook’s audience targeting is exactly what sets it apart from Google ads. Facebook has Instagram and Google has YouTube, Google Maps, Blogger, Google Play, Android, Chrome, Gmail and others.
On Facebook, you have more control over who sees your ads. Facebook has a wealth of data and knows an impressive amount about its users — life events, interests, behaviors, and more. “Facebook has a huge database of information that is literally given to consumers by themselves. Such specific audience targeting is not possible with any other ad network, including AdWords.
To show how deep and precise you can go in your Facebook audience targeting ,
With Facebook ads, you can target people based on:
- Audience demographics
- Audience location
- Content topics
- Ad placements
- And more