Facebook pixels are a special algorithm for redirecting site visitors to track site conversions, such as sales. Each pixel is customizable. Thus, we can have as many Facebook pixels as we want to depend on our sites.
This allows you to:
- Track-specific actions and referrals on your site.
- Create custom audience lists to launch retargeting campaigns for users of your site
The purpose of Facebook’s pixel is to help you learn more about people interacting with your content. You can use this valuable information to create products and content that are better suited for this audience.
To set up a Facebook pixel, you first need to create an ad manager account, which we will discuss in the next section. So do it if you haven’t done it yet.
Select “Pixels” in the “Facebook Event Management” in the upper left corner of the Advertising Manager menu.
Finally, click Create Pixel. Call it what you want and start downloading the code.
On the next page, click the green button Create pixel to start the process.
give a name to your pixel, then enter your website URL, and click Create.
when you Click “Set Up Pixel”. A new pop-up menu will appear in front of you and asking how you want to install it. There are three ways to add the Facebook pixel to your website: Go ahead and choose “Install Manually”.
For your pixel to work properly, it must be displayed on every page of your site or in a template of your site in order to install it on your entire site. The best place to put the code is in the global header of your site. Find in your code or find a header template to update the global header. Paste your Facebook pixel code in the middle of the header code, after and before.
With just a few mouse clicks, you can activate a Facebook pixel on your website, track conversions and start creating a customized audience for almost any parameter you want — whether it is visited web pages, viewed products and content, or custom and dynamic developments.
The main advantages of using pixel advertising on Facebook:
- Get more information about your campaign’s Facebook ROI
- Creating an advanced audience of remarketing and similar audiences
- Tracking conversions that occur on the Facebook platform, for example, on your website
You can use the pixel of Facebook to get an idea of your current and potential audience. In particular, you have the advantages of Facebook Analytics for determining browsing and purchasing. You can set up remarketing campaigns for past customers who converted through advertising on Facebook, or for users who have visited your website or certain web pages by clicking one of your ads on Facebook.
Your Facebook pixel helps you place bets specifically for conversions to Facebook After collecting enough data on potential Facebook clients and Facebook clients, your ads will only appear to those users who are most likely to be able to convert or buy something on your website.