How to Target the Right Audience in 5 Simple Steps

How To Reach Your Target Audience On Facebook

Once you know who you need to reach on Facebook, you will probably begin to wonder how to get your content to the right audience.


Demographic targeting is the heart of advertising targeting on Facebook because it allows advertisers to determine who the audience is. Demographics can tell how old your audience is, where they went to school, what they do for work, where they live and much more. Each Facebook advertiser, other than those using a Facebook pixel to create a user audience, must use a combination of demographic targeting in combination with other targeting options.


Remarketing is one of my favorite topics. I previously wrote a few posts about it. remarketing ion Facebook is known as the cheapest advertiser because it allows you to show your ads to a user who has already visited your site or clicked on one of their products/services or shared their phone number or email I would.

  • Custom List of Email
  • Custom List of Phone Numbers
  • Custom List of Facebook User-ID
  • You can show these visitors ads that remind them of products they have visited on your site

Life Events Targeting

Orientation to life events is a truly unique opportunity for a business to place an advertisement at the right moment. For many companies, time is the key to success, and life events ensure that your ad is shown at the right time. Companies with event-based products and services, as well as companies offering event-based promotions, are great for targeted events because they reach your audience when they most need your product or service.

Facebook Custom Audiences

Facebook user audience is a certain group of people to whom you can display your ads, for example, a list of your past clients. This is done by loading the hashed list of clients. The audience of Facebook users is perhaps the most valuable target audience, because it allows you to redirect visitors to the previous site and people who have worked with your content or application. There are several ways to create your own audience, and we briefly reviewed each of them..

Interest-Based Targeting

Interest orientation is also the most complex and difficult targeting method. This is the only targeting method in which you choose an audience, rather than downloading people who already interact or buy from you, or allow Facebook to use their algorithms to create an audience for you.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Madhuranjan Kumar —

Madhuranjan Kumar —

I’m Digital Marketing Specialist since 2011. I have successfully completed 250 Projects till date. Majority of my clients are from the USA, UK and Australia.