Optimize Your Facebook ad Placements | Top 6 Platforms

Facebook ad placement optimization is an often overlooked tactic.Read about Automatic Placements,Optimize your ad placement,Know Whenshould you use all the placements..

Ad placement is an important part of creating a successful digital marketing campaign, and Facebook ad placement is no exception.

Facebook placement is actually a very direct part of the Facebook advertising system, and as long as you have the right information, you can make smart, strategic decisions without a lot of risk.

You’ll have the option to choose where you want your ads to appear when creating ads in Facebook Power Editor or using ad creation. At this time, you are able to select multiple ad placements for one advertisement. Keep in mind that each ad placement has a different image and text specifications that you must meet in order to run your ad on Facebook.

See appointments that do not work with Facebook advertising reports. I test various appointments and sometimes see if Instagram placements do well for certain special promotions, but I often find that it is not.

You have two methods of choosing your Ad placements:

Automatic Placements

When you were about to start a Facebook ad, your Facebook automatically picks your ads for the recommended placements you are eligible for, based on your objectives and creative. This is the default option. The automatic placement option will optimize your ads in real time to get your ad unit in front of users, who are more likely to take action based on the purpose of the campaign.

Edit Placements-

Where you can choose where your ad will be shown. When editing platforms, Facebook offers advanced options, where you can, for example, determine which mobile device the ad will be shown on, or you can exclude targeting for the in-stream video here. If you click Edit Placement, you will see all the options:

Your Facebook ad placement options

Facebook offers six placements, your ads may not be eligible for all placements as eligibility depends on your advertising purpose. For example, if you installed the Objective mobile app, your ad would be eligible for placement on Instagram, a mobile news feed, and ineligible for placement on the audience network and desktop news feeds and the right column.

In this short guide, we will discuss the various Facebook ad placements available to you as well as Facebook ad placement supports each type of advertising. Facebook provides you with the top six platforms for advertising. Your Facebook ad placement options include:

  • Facebook desktop newsfeed
  • Facebook mobile newsfeed
  • Facebook right column
  • Audience Network
  • Instant Articles
  • Instagram

Originally published at https://www.vianinja.com.



Madhuranjan Kumar — hiredigitalexpert.com

I’m Digital Marketing Specialist since 2011. I have successfully completed 250 Projects till date. Majority of my clients are from the USA, UK and Australia.