What is Facebook Relevance Score and how to Increase it

What is a good Facebook relevance score?

Want to raise your Facebook ads relevance score?

Increase your relevance score with refining Your targeting

  • Demographic information: age, gender, occupation
  • Problems and pain points
  • Customer Feedback
  • You can also use Facebook Insights (a Facebook tool to track advertising interactions) to find out which demographic data has interacted with your publications.

Create effective video ads

Increase your relevance rating with A / B Testing

  • Create at least two target audiences with little or no audience overlap.
  • Use the EXCLUDE feature to exclude user audiences (to avoid duplicate audiences).
  • Keep each audience large enough to ensure sufficient results. An audience of 1,000 may not be the best idea for a split test against an audience of 400,000.
  • A strong headline that relates to your PPC keyword and ad text and forces the visitor to stay with you.
  • Clean, attractive design that looks trustworthy and professional and fits your brand.
  • Brief, convincing copy, reflecting the value of what you offer.
  • A convenient form of a landing page that does not frighten users.
  • An attractive, push button with a clear call to action.

Keep your ad frequency to a minimum

April Underwood

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I’m Digital Marketing Specialist since 2011. I have successfully completed 250 Projects till date. Majority of my clients are from the USA, UK and Australia.

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Madhuranjan Kumar — hiredigitalexpert.com

Madhuranjan Kumar — hiredigitalexpert.com

I’m Digital Marketing Specialist since 2011. I have successfully completed 250 Projects till date. Majority of my clients are from the USA, UK and Australia.

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