What Is Good CTR and How to Increase It | Facebook Ads

For Facebook ads, the average CTR is 0.9% Your Facebook ads will have cost you very much unless you improve your click-through rate. Optimize your Facebook Ads CTR

One of the most common questions many clients ask me is, what is a good click-through rate for Facebook ads?

CTR means click-through-rate, which means the percentage of people who click on a specific Facebook post. Click-through rate should not be confused with link click or click, which also takes into account someone clicking on the Like, Share or Comment section of your ad. It is commonly used to measure the effectiveness of paid search, display, and email marketing campaigns and can indicate the performance of an ad copy, subject line, meta title, and meta description.

One of the fastest ways to improve click-through rates, increase conversions, and ultimately generate more sales. Compare your CTR to your industry average to find out if you’re doing a good job in paid search and display advertising, with SEO, or with your email marketing campaigns.

How Do You Calculate It On Facebook?

It has been shown that the ratio of how many people clicked compared to the number of times an ad is shown (ie impressions) is very simple as calculated by CTR. Here’s the formula:

For example, having a post that gets 10,000 impressions and 25 clicks means your CTR would be 0.25%

Simply said, when your CPC increases it means your CTR will decrease.

This usually happens when the frequency number increases. People are not interested in watching the same ad, so it means that CTR will go down

Click-through rate is a metric that is used to determine the relevance of your ads. Optimizing your creatives and targeting can help you increase click-through rates, which will ultimately reduce your cost per action.

When working with email, we did not use impressions, but the number of messages delivered. The remaining calculation of CTR will remain the same.

example, if your ad campaigns list 1000 impressions and 23 click-throughs, your formula will look like this:

CTR = 23 / 1000 x 100 = 2.3%

The more people who click on the email’s links, the more successful the email is said to be.

When I say 2% account CTR, there will be a possibility of individual campaigns with better CTR and worse. For example, the CTR in your branded and shopping campaigns may exceed 2%, while others may be less than this percentage. And having a high CTR does not always mean a good campaign. This may be an indication that your account is reducing the likelihood of people spending by advertising, meaning your customer is less interested in products or services.

Study shows that the average CTR on Facebook Ads is below 1%, which shows there’s lots of room for improvement.

When an individual opens an email, they do so because of two primary factors.

1) They recognized the recipient

2) The email’s subject line reeled them in; and most probably both.

Average click-through rates vary depending on your industry. The highest average CTR in legal services is 1.61% while the lowest in employment and job training is 0.46%. When optimizing ads that require you to conform to industry standard and how your metrics match. You may be below that average .9%, but it is not necessarily a sign of poor performance in the place where you are advertising. Still, no matter where your CTR is right now, if you can increase the number for more savings and engagement for all your AdWords and other CCs

On one hand, CTR is a useless metric. We focus on it because that’s what Facebook gives us. The appropriate metric to focus on for every advertising campaign (or email or social media campaign, for that matter) is lifetime ROI. You also cannot see that number in Facebook or Google Analytics. I got that number from a third-party reporting tool called Rogue Report.

CTR can be increased by improving the performance of elements. Here are some tips to increase the click-through rate

Increase Quality Score

Quality Score is arguably the most important PPC metric as a high-quality score results in a better score rank, which directly impacts CPC, ad position, and impression share. At Hiredigitalexpert, we have done extensive research into the quality score equation, and we found that the quality score algorithm is essentially a case of higher than expected CTR.

Greater quality scores or relevance scores can help you save cost-per-click rates and move you to a more visible ad position.

Increasing your score can be a sign that your ad is doing well. Without a score, you may not be aware that some of your current features are hurting you rather than helping you. In the long run, it can also save you time and money by ensuring you use the right keywords.

Using the right keywords in your ads not only improves your ranking but also makes it visible to potential customers to increase CTR. This, in turn, further improves your Quality Score-so you continue to get more exposure at a lower cost.

Optimize Your Headlines

You need to write a more clickable title from everyone you want to get. Your ad should be like click-byte headlines — better optimized for your most important keywords.

Your title should be the “magnet” of your ad. In most cases, people will read the headline of the first advertisement before moving on to other elements.

Here’s how I write the most headlines …

  • Research 1 primary keyword
  • Create a headline that incorporates elements of both and stills
  • Target a narrow age group and use titles related to that age group
  • Target a specific city or region and mention the region in your ad title and copy

Extending your headline too long can cause users to lose focus and attention, and you won’t miss an ad click. The average length for a Facebook ad title to increase ctr on his Facebook ads is just five words.s:

Video Ads to Improve Ctr

An effective way to improve the click-through rate on your Facebook ads is to include more engaging visuals such as videos, GIFs, or demographics. Facebook video advertising is the best way for people to remember your brand and get back to your site. Video is not just trending on Facebook, it is a strategy that works to engage and convert website visitors, pushing down the funnel in email marketing campaigns. No sound might sound bizarre until you take the time to reflect on how you view videos on Facebook nos-sound-video-ads.jpg

“Internal tests show that captioned video ads increase video view time by an average of 12%,” Facebook reports.

Select the campaign objective “Get video views.”

Some found that video ads did an amazing job in terms of driving traffic to the opt-in page and converting visitors. Facebook users love content that is engaging and videos are considered particularly engaging on Facebook and other social media platforms.

In fact, it is estimated that mobile video will account for 75% of mobile traffic in 2020.

Write with Your Customer in Mind

The biggest factor in increasing click-through rates is ad creative and the copy you use. The more engaging and relevant your ad is to your target audience, the more likely they are to click. Facebook is a social network. What people come here to see with their friends and family. They were accustomed to seeing wedding photos and video of the child. Almost all the posts in his newsfeed are written in an informal, naturalistic voice.

A keyword search can be very specific. For example, if someone searches for “red tennis racket”, they expect to see a red tennis racket, right? right. They do not want to see your homepage. They do not want a normal tennis advertisement. They don’t even want a list of tennis rackets you sell. They want red.

One way to get into the storytelling process is to create a fictional character with whom people can empathize and establish relationships. People often don’t see pain or issues within themselves when you talk to them directly but are naturally attuned to see it in others.


Adjust your display ad creative. Keep testing it until you find one that drives the most clicks. Speak to your audience when using search network ads.

Low click-through rates indicate that something is not right. Either your message is not relevant or your ad copy is lacking, or you have not used appropriate negative keywords to place your ads for interested prospects. Over time, you will start to see trends and see that things will start working. When you can increase campaigns until they are profitable. Creating Facebook ads is not difficult, as long as you put a little thought into the ad design and target audience.If you do this, you will see more click-throughs than before, which can lead to sales because you have made sure that you are targeting the right type of audience with the right kind of offers.



Madhuranjan Kumar — hiredigitalexpert.com

I’m Digital Marketing Specialist since 2011. I have successfully completed 250 Projects till date. Majority of my clients are from the USA, UK and Australia.